
Fans of Sony’s upcoming console can’t wait for the system’s release this holiday season.
Each console generation had its unique way of boosting sales via marketing.
The next generation’s marketing has given us a sneak peek of the new suite of features that the PS5 will pack!
The Ad
The first global digital ad for the PS5 was just released.
It shows the PS5’s features coming to life through the eyes and movement of a young woman.
The scene starts as she walks across a frozen lake, feeling ice cracking below her feet.
As the character notices the incoming danger, the icy surface bursts with an explosive reveal of the Kraken below!
The moment is accompanied by the haptic feedback sensation from the new DualSense controller, specially designed for the PS5.
The sound comes from all directions – front, sides, above, and behind! That is testimony to the PS5’s Tempest 3D AudioTech.
As the characters draws her bow, you can feel the tension of her bowstring, thanks to the DualSense’s new adaptive triggers.
We are very excited to learn about the new features, and we can’t wait to get our hands on the new DualSense and an action-packed game.
It looks like Sony stepped up its game with the new features that help gamers get even more immersed in the world they are playing in.
The developers have been working tirelessly to create the foundation of the next generation of gaming.
Brian Horton, the Creative Director of Marvel’s Spider-Man: Miles Morales, said:
“The haptic feedback precision allows us to do all sorts of new things. In Marvel’s Spider-Man: Miles Morales, we’ll be hinting to players which direction attacks are coming from by providing haptic feedback from the appropriate direction on the DualSense wireless controller.”