Netflix has promised to donate $5 million to different Black creators and organizations. The Black Lives Matter movement has seen a huge resurgence in the recent weeks just after the protests after the death of George Floyd. The protests happened in order to stop police brutality. Still, the situation has escalated, and there are now talks about systematic racism and the inequalities which the Black community has to go through. People started to talk more about on and offscreen representations of the Black community. HBO Max decided to temporarily remove Gone with the Wind, for being a racist movie.
Netflix has also gotten involved. The movie The Help became its most popular movie on the list after the protests, which started some controversy since many people don’t really see this movie as being a good story for the Black characters. They added their own Black Lives Matter collection, which was made out of shows made by Black creators.
Now, Netflix is promoting Black creators with a new donation plan. They will donate $5 million to organizations and creators. The service will give $1.5 million to Ghetto Film School, Film Independent’s Project Involve, Firelight Media, and Black Public Media. They will also give $1 million to Know Your Rights Camp, the Posse Foundation, and Black Girls Code. The rest of $500,000 will go to Black-owned businesses in Los Angeles.
According to the CEO, Reed Hastings, “Tackling racism and injustice in meaningful ways means creating long-term opportunities for the Black community. The main role we play is through our funding of and member viewing of important content like ‘When They See Us.’ As an additional step, today we’re committing $5 million to nonprofits dedicated to creating direct opportunities for Black creators, Black youth and Black-owned businesses.”